As important as church planting is, it is only part of a larger missional priority, which is the manifestation of the Kingdom of God and the broader renewal of the entire South Texas region. The prophet Jeremiah instructed the Israelites exiled in Babylon to "seek the welfare of the city...for in its welfare" you will find your own (Jer. 29:7). Similarly and in obedience to Christ, our churches are called to seek the welfare of their surrounding communities by engaging every area—the arts, academia, armed forces, health care, business and industry, politics and public policy—all for the cause of the Gospel. The overall transformation of South Texas is, therefore, an important goal of Reach South Texas.